3 Ways To Drive Traffic To Your Site On A Budget
The "dot bomb" days of traffic at any cost are gone - but you still need highly targeted traffic to visit your site to sell your products & services. Here are 3 simple ways to get traffic on or without a budget.
(PRWEB) February 28, 2005 -- The days of “dot bomb” are over and the headlines with sites generating incredible numbers of visitors are gone too. Getting heaps of traffic on it’s own doesn’t do anyone any good if your site doesn’t convert that traffic into sales.
However, if you’re not getting any traffic at all, then your sales conversion is not going to have a chance to be tested. So, how do you get some targeted traffic to your site when you’re working on a very tight or non-existent budget?
Whilst the Search Engines will provide you with a lot of targeted and free traffic, you might not be able to wait for 3 or 4 months while they index your site and get you a ranking.
And your ranking may not even be in the top 10 or 20, which means that less than 1% of searchers who searched for you will see you at all. So, you need to be in the top 10 to get the good traffic, but you need some traffic sooner than that just to keep the site online.
You need traffic – lots of it – and you need it now!
Well, here are 3 ways to get traffic knocking on your website door quickly and on a budget:
Write Articles – your website sells widgets that provide a widget solution to people’s widget problems. So, you write an article about, for example, “10 Widget Problems Solved By Widget Gadget” (don’t forget to include some contact details at the bottom). Now you need to get your article out into the world.
Visit some ezine directories (ezine-dir.com for example) and find ezines that are relevant to your target market – ezines that your customers are likely to be reading or buying. Many of the good ezines have thousands or tens of thousands of subscribers and if your article is relevant, you’re instantly in front of all of them!
Don’t forget about getting your articles out to a slightly less targeted audience by making some tweaks in it and publishing it as a press release. To target your press release, you could pay for an agency to distribute it or just get it out there through the free channels (see www.tiptop-marketing.com/resources for more details).
Ezine Advertising – whilst talking about the highly targeted nature of ezines and getting articles to them, you might want to spend a little of that tight budget on an ezine advert. Each ezine has it’s own rates, but they are all way below what you’d pay for any offline magazine advert and again: it’s highly targeted.
Pay-Per-Click Search Engines – definitely one of the fastest ways to get traffic to your site and you get to keep a tight reign on your budget. You can setup a PPC account within 10mins and have your keywords out on the search engines attracting traffic to your site.
The biggest and best PPC’s are Google Adwords, Overture and FindWhat. Set up the account, get your keywords in and you can have highly-targeted traffic clicking through to your site within the hour!
Articles, Ezine Adverts and Pay-Per-Click Search Engines – 3 cost effective and highly targeted means for getting some traffic to your site with a day or two or even an hour or two.
TipTop Marketing provides online and offline marketing services for small- and medium-sized businesses that need to get more customers today! For your Free Report on The 7 Deadly Sins of Business Websites, please visit www.TipTop-Marketing.com.
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